Project Overview
The brand should convey an immersive, texturedand visually potent experience, celebratinga youthful, exuberant, yet keen, awoken andsmart energy, punctuating the archetype of theExplorer with a lively spirit and desire to converyand live That Good Life and Be A Buccaneer .Depending on market; Diaspora, Tourists/Visitorsto Island and Residing Jamaicans, mild nuancesshould be conveyed in the mood of the brand.